This editorial explores how Beauty Advisors can respond when clients bring AI-generated product recommendations into a consultation. Focused on curiosity, personal consultation and informed decision-making, it shares practical ways to understand what clients have learned online and assess how suggested products fit their skin concerns, routines, preferences and budgets. Readers will also discover how approved AI tools can support their own learning, with an emphasis on checking information against current brand education and product details. The feature highlights the role Beauty Advisors play in bringing context, experience and thoughtful client care to an increasingly digital beauty conversation.
