Retail Beauty
Advisor Certification
Program® 2.0
A Standard of
Excellence in
Beauty Expertise
The RBCP 2.0 provides the beauty advisor with the foundational beauty knowledge needed to succeed in their position, provide exceptional customer service and help achieve performance goals.
With this expert knowledge, the confident beauty advisor builds trust and loyalty in their customer relationships.
This first-of-its-kind digital training program was developed with the contribution of beauty industry experts. Our curriculum delivers key category beauty knowledge in an interactive and engaging design.
Achieve your Certified Beauty Advisor (CBA) designation by successfully completing the RBCP and watch your career soar!
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Who it’s for
Retailers
01
A trained Beauty Advisor provides customer satisfaction and loyalty, decreases job turnover, and increases job satisfaction. Become the destination for Certified Beauty Advisors who deliver exceptional service and achieve performance goals.
Beauty Advisors
02
Advance your career in the beauty industry. Set yourself apart with your beauty expertise and knowledge. Develop a loyal clientele and be recognized as a Certified Beauty Advisor (CBA).
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03
Beauty Brands
Ensure your field sales and training team possesses the beauty knowledge they need to support, train, and coach the ambassadors that are representing your brands in your retail stores.
Independent Sales Consultant
04
Differentiate yourself and stand out from the thousands of independent sales consultants by becoming an expert in beauty and achieving your Certified Beauty Advisor (CBA) designation. Our program helps you provide a high level of service and expertise, so you can achieve your sales goals, develop a loyal clientele and watch your business grow.
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05
Influencers
Give your audience a reason to follow you. Make a name for yourself by becoming an expert in beauty and sharing your advice and knowledge. Set yourself apart from the rest by achieving your Certified Beauty Advisor (CBA) designation.
06
Freelancers
Achieve your sales performance goals, and WOW your customers with more than just product knowledge. The RBCP will give you the skills and knowledge you need to succeed in your freelance career.
What’s right for you
There are two opportunities to benefit from the Retail Beauty Advisor Certification Program® 2.0 courses.
Obtain your
Certified Beauty
Advisor Designation
Path 1
Achieve your Certified Beauty Advisor (CBA) designation by successfully completing the Retail Beauty Advisor Certification Program 2.0 which includes all 8 fundamental courses.
The Retail Beauty Advisor Certification Program® 2.0
is an online certification program for new and existing beauty professionals. This program will provide you with a strong foundation of knowledge and skills to offer your customers an outstanding service experience, position yourself as a trusted beauty expert, and help achieve your personal and professional goals.
Upon the successful completion of all 8 courses, each learner will receive their CBA - Certified Beauty Advisor designation and will be awarded their CBA pin and Certificate of Completion.
The eight courses that are part of the RBCP® (Retail Beauty Advisor Certification Program® 2.0) curriculum, are sequenced in order of completion below.
Upon successful completion of each course Post Test, with a score of 80% or higher, you will be able to download your digital Certificate of Completion and be awarded with the CBA (Certified Beauty Advisor) designation. Your CBA pin will be mailed to you!
EACH COURSE INCLUDES
- Interactive & engaging lessons
- Knowledge checks & learning activities
- Post Test - 80% score required
- A digital Certificate of Completion
- PDF course summary
- On-the-Job Reference Guide
- Course evaluation
- CBA Pin
Certification Program Length: 18 hours
Format: 100% online
Price: $1,499.00
Customize Your Learning with Individual Courses
Path 2
Each course in the Certification Program can be purchased individually. Choose the course or courses that you require to elevate your knowledge and skills.
Our courses
Skin Care
Gain the product knowledge and consultation skills needed to meet today’s beauty customers where they are. The RBCP Skin Care course is designed to equip beauty advisors with a strong foundation in skin care essentials, while teaching you how to apply this knowledge in a fast-paced retail environment.
Tailored for beauty professionals aiming to elevate their in-store customer experience, this course will give you the tools to assess skin types, identify concerns, and recommend the right products—all while engaging customers in meaningful, educational conversations. Say goodbye to feeling overwhelmed by ingredient lists or complex marketing jargon.
We’ll cover key skin care ingredients, provide step-by-step guidance for effective consultations, and offer quick-reference tools to help you confidently serve customers behind the counter.
This course is about more than just skin care—it’s about mastering retail-ready confidence. Whether recommending a full routine or addressing a specific concern, you’ll be prepared to turn every customer interaction into an opportunity to drive sales and build lasting relationships.
By the end of this course, you’ll be able to:
1. Confidently identify customer skin types and concerns
2. Recommend the right skin care solutions during real-time consultations
3. Translate product features into clear, customer-focused benefits
4. Lead effective consultations using a proven 5-step method
5. Build customer trust and loyalty through personalized service and product education
6. Obtain your Skincare Specialist Certification
Duration: 5 Hours | Price: $499.00
Makeup
Gain the artistry, product knowledge, and consultation skills needed to thrive in today’s beauty retail environment. The RBCP Makeup Course is designed to provide beauty advisors with a solid foundation in makeup essentials, while empowering you to apply this knowledge confidently on the sales floor.
Tailored for beauty professionals who want to elevate their customer experience, this course will teach you how to assess customer needs, recommend the right products and shades, and demonstrate techniques that foster trust and drive results. Whether you're matching foundation or creating a full makeup look, you’ll learn how to guide each customer through a personalized, engaging makeup journey.
We'll cover makeup fundamentals such as colour theory, skin undertones, face shapes, and product types. You'll also receive step-by-step consultation guidance, application tips, hygiene best practices, and takeaway tools to support your daily interactions in-store.
This course is more than just about makeup; it’s about delivering exceptional retail experiences. From quick makeovers to full-service consultations, you'll have the skills and confidence to transform every beauty interaction into a loyal customer and a successful sale.
By the end of this course, you’ll be able to:
1. Confidently match customers with the right foundation, shades, and finishes
2. Recommend makeup products that suit each customer’s features and goals
3. Apply and explain makeup techniques that educate and inspire
4. Lead confident consultations using the proven 5-step E5 method
5. Maintain a clean, professional environment with in-store hygiene best practices
6. Build repeat business through thoughtful, personalized service
7. Obtain your Makeup Specialist Certification
Duration: 3 Hours | Price: $349.00
The Customer
Service Experience
Deliver exceptional service and boost your sales with confidence. The RBCP Customer Service Experience Course is designed to equip beauty advisors with the communication, consultation, and personalization skills essential for thriving in a retail environment.
Tailored for professionals who want to build genuine connections with their customers, this course will teach you how to adapt your approach based on customer personality types using the proven True Colors® method. You’ll also master the E5 consultation model, refine your communication skills, and learn how to handle objections, build customer loyalty, and turn service moments into sales success.
This course is about more than just product knowledge—it’s about understanding people. When you connect with your customers, you don’t just sell; you inspire, engage, and elevate the entire retail experience.
By the end of this course, you’ll be able to:
1. Recognize and adapt to various customer personality types
2. Deliver personalized, meaningful consultations using the 5-step E5 method
3. Strengthen communication, patience, and empathy skills
4. Navigate objections and resolve customer concerns with confidence
5. Build long-term customer loyalty through exceptional service
Duration: 2 Hours | Price: $349.00
Building
Your Business
Grow your client base, increase your impact, and build your brand—right from the beauty floor. The RBCP Building Your Business course is designed to equip beauty advisors with the tools, habits, and confidence needed to succeed in today’s evolving retail environment.
Created for beauty professionals who want to take ownership of their performance, this course blends sales strategy with service excellence. You’ll learn how to deliver standout consultations, boost basket size, use in-store tools effectively, and market your services with both in-person and online tactics.
From understanding the basics of business literacy (such as average sale and IPT) to mastering sampling, promotions, and social media content, this course makes business-building practical, approachable, and even fun.
This course is more than a performance checklist—it’s your guide to creating meaningful connections, driving results, and growing your business one conversation at a time.
By the end of this course, you’ll be able to:
1. Deliver high-impact consultations using open- and closed-ended questions
2. Increase customer engagement through thoughtful sampling and follow-up
3. Confidently use in-store tools to support education and sales
4. Market yourself and your store using simple, effective social media practices
5. Understand and apply key retail metrics like Average Sale and Items Per Transaction
6. Create a strong daily rhythm using time management techniques that work in retail
Duration: 1.5 Hours | Price: $299.00
Sun Safety
& Care
Help protect your customer’s skin, and their long-term health, with confidence. The RBCP Sun Safety & Care course equips Beauty Advisors with the essential knowledge to understand the sun’s impact on the skin and offer accurate, effective product recommendations for sun protection.
From debunking SPF myths to guiding conversations around daily protection, this course gives you the tools to educate customers across all skin types and concerns, including seasonal sun needs, product layering, and consultation strategies. You'll also learn how to incorporate sun safety into skincare routines and confidently explain the differences between chemical and physical sunscreens.
Whether you're supporting a skincare consultation or building out a summer essentials basket, this course helps you serve with science-backed knowledge and retail-ready guidance.
Sun safety is more than a seasonal suggestion - it’s a daily opportunity to protect your customer’s skin and build trust.
By the end of this course, you’ll be able to:
1. Explain how the sun affects different skin types and conditions
2. Recommend the right SPF products using the E5 consultation model
3. Guide customers on safe application, layering, and reapplication of sun care
4. Educate customers on the risks of unprotected sun exposure and the benefits of daily SPF
5. Promote safe sun alternatives like self-tanners and after-sun care
6. Increase confidence in cross-selling SPF in skincare, makeup, and haircare routines
Duration: 1.25 Hours | Price: $299.00
Fragrance
Fragrance is personal, emotional, and memorable, and Beauty Advisors play a key role in helping customers discover scents that become part of their story.
The RBCP Fragrance Course offers a practical and engaging introduction to the world of fragrance, giving retail beauty professionals the confidence to explore scent profiles, structure, and emotional impact with customers.
You’ll gain insights into fragrance classifications, notes, forms, and ingredient knowledge, as well as how to conduct an effective consultation using the E5 model. This course also covers fragrance layering, testing etiquette, and gifting strategies, enabling you to support all types of customers—from first-time fragrance shoppers to scent-savvy collectors.
This course blends scent science with emotional storytelling, helping you elevate the fragrance experience at every touchpoint.
By the end of this course, you’ll be able to:
1. Describe and explain fragrance families, notes, and structure with clarity
2. Lead confident fragrance consultations using the E5 approach
3. Recommend fragrances based on mood, lifestyle, or personal preference
4. Help customers explore and test fragrances the right way
5. Use fragrance language that evokes mood and emotion, not just ingredients
6. Support gift buyers with the right questions and tailored suggestions
7. Understand layering and enhance the sale with complementary products
8. Obtain your Fragrance Specialist Certification
Duration: 1.75 Hours | Price: $229.00
Hair Colour
& Care
Help customers feel confident in their hair colour choices with expert guidance and personalized recommendations.
The RBCP Hair Colour & Care Course is designed to provide beauty advisors with a comprehensive understanding of hair structure, colour levels, tones, and types, while teaching them how to apply this knowledge in real retail scenarios. Whether you're assisting a customer in choosing the perfect at-home kit or recommending care products for coloured hair, this course equips you to deliver results-driven, personalized service.
By the end of this course, you’ll be able to:
1. Explain hair colour levels, tones, and wave patterns
2. Match colour choices to customer goals and skin tone
3. Recommend the right hair colour type and care products
4. Identify key ingredients for different hair needs (moisture, strength, shine)
5. Guide customers through a full consultation using the E5 model
6. Provide post-colour care advice to build trust and encourage repeat business
Duration: 1.5 Hours | Price: $199.00
Nail Care
Confidently consult on nail health, grooming, and services with the RBCP Nail Care Course.
This program provides retail beauty advisors with essential knowledge of nail anatomy, common conditions, hygiene practices, and professional service steps—empowering you to offer personalized, expert guidance in-store.
You’ll learn how to assess nail health, recommend the right tools and treatments, and perform consultations using the 5-step E5 method. From polish to pedicure, this course prepares you to serve customers with confidence, increase sales, and build client trust through exceptional nail care support.
Nail your in-store consultations and build on every sale to help customers achieve their own at-home manicures and pedicures!
By the end of this course, you’ll be able to:
1. Identify nail anatomy and common conditions
2. Recommend nail care tools and treatments with confidence
3. Demonstrate basic manicure, pedicure, and polish techniques
4. Apply hygiene and sanitation best practices
5. Lead personalized nail consultations using the 5-step E5 model
6. Strengthen customer loyalty through expert care and product pairing
Duration: 1.5 Hours | Price: $199.00
Find out more about the RBCP®!
Contact us today and we would be happy to provide you with more information about our Retail Beauty Advisor Certification Program and courses.