The Beauty Blueprint: Jennifer Bedard, Building a Career with Purpose and Passion

This inspiring editorial profiles Jennifer Bedard, Vice President of Sales at Groupe Marcelle Cosmetics and recipient of the 2025 ICON Beauty’s Best Award. Beginning her journey on the beauty counter, Jennifer shares how curiosity, mentorship, and stepping outside her comfort zone shaped her rise to senior leadership. Through her reflections on trust, empowerment, and authentic leadership, she offers practical, heartfelt guidance for Beauty Advisors aspiring to grow their careers. Her story is a powerful reminder that every role, and every interaction, can be a meaningful step toward purpose-driven success.