Cosmetics Career Spotlight: Laurie Reed, Leading with Heart and Purpose

This powerful editorial highlights Laurie Reed, Cosmetics Manager at Shoppers Drug Mart in Thunder Bay and recipient of the 2025 Beauty’s Best Community Spirit Award. Laurie’s story traces her journey from healing personal loss to creating the transformative “Love Yourself” event, an annual celebration supporting more than 500 Indigenous women. Through compassion, advocacy, and her unwavering belief in the power of belonging, Laurie has built a cosmetics department rooted in safety, inclusion, and love. Her story reminds Beauty Advisors that true impact in beauty is created not just through service, but through empathy, community, and purpose-driven leadership.