This editorial introduces From My Counter, a new BE Magazine series that will feature ten Beauty Advisors or Cosmetic Managers throughout 2027. Focused on bringing product knowledge into real client conversations, the series invites beauty professionals to share a product they know well, how they recommend it and what others can learn from their experience. Readers will discover how to submit their insights for the opportunity to receive a dedicated feature developed with BE’s editorial team. Everyone who submits a valid response will also receive complimentary access to the Retail Beauty Advisor Certification Program (RBCP® 2.0), supporting continued learning across the retail beauty community.
