RBCP® 2.0: Beauty That Elevates You

RBCP® 2.0: Beauty That Elevates You explores how structured education transforms the role of the Beauty Advisor from product expert to trusted consultant. Anchored in the February issue theme, this editorial highlights how the Retail Beauty Advisor Certification Program (RBCP® 2.0) builds confidence, credibility, and professional growth through consultation-focused education, skin science, and service excellence. Featuring the journeys of recent graduates Ayat Hammoud, Mary Jane Horncastle, and Girjit Chhoker, the article demonstrates how education elevates careers at every stage, strengthening client trust, service standards, and retail performance. RBCP® 2.0 is positioned not just as a certification, but as a commitment to growth, purpose, and elevated beauty retail experiences.