Meet Our Newest Certified Beauty Advisor: Ayat Hammoud

Ayat Hammoud, a Beauty Advisor at Shoppers Drug Mart in Oakville, has earned her Certified Beauty Advisor (CBA) designation through the Retail Beauty Advisor Certification Program (RBCP® 2.0). Driven by a desire to move beyond transactional selling, Ayat sought education that would help her deliver more meaningful, purpose-driven client experiences. Through RBCP® 2.0, she gained a structured consultation framework, deeper client insight, and the confidence to approach each interaction as a trusted consultant rather than a product promoter. Her journey highlights how education can transform the Beauty Advisor role, strengthening client trust, elevating consultations, and empowering advisors to help clients feel seen, confident, and authentically themselves.